![]() Over time, we shaped the assortment lineup of Monkie Kid and developed model designs based on consumer insights and inputs from our Chinese colleagues. At some point we also tested the models in US and Germany as well, where the theme also received really positive feedback. It ticked all the boxes of having the right play ingredients which resonated really well with our Chinese consumers as they find it super interesting. This provided us with valuable insights which pointed to the huge potential Monkie Kid has as a promising new playtheme. ![]() Subsequently, we made more trips to various cities in China to test and validate our concepts with Chinese kids and parents. Lego Senior Design Manager Dennis Fong also explained how he turns Lego Monkie Kid theme from concept to products: "For us it was a “Journey to the East” because right after we were given the Design brief, from the very beginning we made trips to China and involved our Shanghai colleagues in brainstorming workshops to create several concept directions. We had the old story as a foundation for us to build upon." And, you know, we didn't need to tell a new story. Lego Senior Design Manager Dennis Fong explained, “We felt that we hit something really big when we had this concept of the Monkey King,” and continued, “Seeing all the energy from the kids, the parents, how they could instantly recognize it because we had a lot of key iconic elements in there. ![]() The designers behind Lego Monkie Kid had revealed that researching Chinese stories and testing with children were important in the development of the brand new theme. The product line does, however, include recognizable characters from Journey to the West. Lucas explained, "The people we spoke to have grown up with these stories, and we wanted to find out what's important to them, and how to interpret that in a new way.So, being 100% accurate to the original was not necessary, really, because we were picking up the key ingredients". The Lego theme was developed over the course of two years and interpreted the story in a different way to the original. So we thought it was a great starting point to tell a new story that's rooted in Chinese culture". ![]() Simon Lucas, senior creative director commented, "It feels like it was in the DNA of everybody there. As a result, the story was chosen as the main inspiration for Lego Monkie Kid. Following research in China, The Lego Group discovered that the classic Chinese story of the Monkey King and Journey to the West is widely known within Chinese culture. Although The Lego Group had previously released Lego Chinese New Year sets, it was the first time that the company had released an entire product line based on a Chinese theme. Lego Monkie Kid is The Lego Group's first product line based on Chinese culture. Lego Monkie Kid is inspired by Monkey King and Journey to the West, which focuses on Monkie Kid and his friends, battling against a variety of demons who are trying to take over Megapolis. The toy line is also accompanied by an animated television series that premiered in China on May 29, 2020, with the special Lego Monkie Kid: A Hero Is Born. The theme was first introduced in May 2020. Lego Monkie Kid ( Chinese: 悟空小侠) is a Lego theme inspired by Monkey King and Journey to the West. Monkie Kid, Mei, Tang, Pigsy, Sandy, Mo and Monkey King
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